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  • Analytics / BI
  • Customer Data Platform
  • Data Aggregation
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Zeenk

An Analytics Solution Made for DTC Brands - Integrate, Explore, and Analyze Your Data Across All Your Sales and Marketing Channels.

Zeenk is a data analytics solution made for DTC and e-commerce brands that can be uniquely customized to reflect your evolving business.  Zeenks’ platform empowers marketers, analysts and data scientists to interactively explore their data to find the insights they need to optimize their marketing and business performance.  Built on top of proven technology and proprietary machine-learning,  Zeenk's self-service platform provides data processing, reporting and analytics in addition to an unique interactive pivot feature that enables brands to add any custom data attribute for analysis as easily as you would in a spreadsheet. 

Through our API connectors, Zeenk can ingest the data from your Shopify and Amazon stores and your marketing channels, e.g. Meta, Google, Klayvio, TikTok, etc.  With your data centralized in our platform, we provide modules for data aggregation and analysis, customer segmentation, and mapping of these insights back to acquisition and retention strategies.

"Zeenk’s platform gives us the ability to segment customer and audience data how we need it, when we need it. It also enables us to examine performance and segmentation in different ways so we can adjust our approach to achieve scale."

Matt
Pacheco at Thrasio

Elevar and Zeenk

Zeenk supports Elevar as an interaction and conversion tracking even. Zeenk seamlessly uses Elevar's data layer to send the required interaction tracking and utm information to our platform. Zeenk uses this information to provide you individual customer level acquisition costs, revenue predictions, and return on investment. This information can be used to update the conversion information on your advertising channels to incorporate your true contribution profit so you can drive profits not just revenue.

Use Cases

Thrasio Halo Study: Measuring the Impact of DTC ad campaigns on Amazon sales

Thrasio, a leading aggregator of private label Amazon sellers, deploys a multi-channel sales strategy that leverages both the Amazon marketplace and direct to consumer (DTC) channels to address today's omni-channel consumer. To maximize this strategy Thrasio needed to quantifiably the causal relationship between their DTC campaign running on Facebook and their sales on Amazon. Zeenk's Halo report provided this analysis - empowering Thrasio to understand the true ROAS of their ad spend.

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